Bringing newness to Maguire's brand and order to Maguire's brand architecture.
Contributors:
Jonathan Schoeck, Scott Cole, Andrew Scott
Services:
rebrand, campaign
Project Overview
Maguire Family of Dealerships had seen tremendous growth and expansion in their manufacturer and service offering. They were ready to elevate their brand, and architecture from something that looked like a local car lot to a full-service dealership with dozens of locations, and service offerings.
From the Brief
As Maguire planned its geographic expansion strategy, it was time to look at their brand, and identify the pain points before investing in new building signage, collateral, ect. Legacy markets, where Maguire is a household name needed to feel like Maguire was still the brand they know and love. But new markets, needed to feel as though the brand was fresh and innovative. Further, as Maguire rapidly added locations and service offerings their identifiers, made at all different times were lacking consistency. It was our challenge to refresh the brand, and create a flexible system that service offerings, manufacturers, and locations could sit in, that was customer centric.
