Jonathan Schoeck, Connor DeHaan, Andrew Scott, Aiden Guinnip
Services:
brand identity, tone & voice, website, campaign
Project Overview
Established entrepreneur, Tom Golisano was starting an alternative business school in Rochester, New York. The Golisano Institute, was looking to have their first year of students enrolled by 2024. In order to do this, the Golisano institute needed to start building out their brand, build brand awareness and begin rolling out effective communications to explain what the school had to offer.
From the Brief
Most people that have gone through a 4-year degree program, have found themselves sitting in elective courses that pertain little to their post-graduation goals. Electives are important, but it can be frustrating to take courses that aren't teaching applicable skills. For example, I am a student of a graphic design program, and for some reason have an odd amount of knowledge pertaining to ancient greek civilizations. I've seldomly found opportunities to weave this into creative conversations with clients, and it makes for much better small talk, than on job problem solving. The Golisano institute has acknowledged this traditional college norm, and wished to make a school that was all business, all the time. We needed to create a brand and communications that spoke to an involved learning atmosphere that was centered around business and this mindset.
