Jonathan Shoeck, Andrew Scott, Aiden Guinnep, Abby Dye
Services:
brand identity, tone & voice, website
Project Overview
Freshcoat saw potential growth in its residential painting service offering. They also acknowledged that millennials were the growing demographic of homeowners, and needed a refreshed brand & website that appealed to them.
From the Brief
Freshcoat wanted their brand direction to be playful and premium. They also needed to add brand architecture because talking to their residential vs commercial audiences was much different. Acknowledging that millennial were their growing audience opened the opportunity for an easy to use website that communicated Freshcoat was the right choice for residential painting services.
