naming, brand identity, tone & voice, packaging, website
Project Overview
CannaSelect Holding was looking to enter the THC beverage market with a brand that would set them apart. CannaSelect had multiple craft products they were looking to go to shelf with, but identified that beverage was a great place to start because this market was less saturated than other THC product subsets.
From the Brief
The THC market as a whole, had an over saturation of rudimentary company names and branding to match. We acknowledged that building something that leaned into a fitness or lifestyle brand, would be a differentiator that could appeal to a market looking for craft THC products to enjoy. We also acknowledged that there were enough brands leaning into cartoon depictions of flower or flower related imagery that seemed to boast potency of product, and we wanted to stay away from fitting this mould.
